Overview Ameritech ALDIS used e-stakes in a business-to-business promotion designed to increase vendor awareness of their new Web site. Promotional pieces were direct-mailed and had a tipped-on credit card with a unique Personal Identification Number (PIN). Reciepients were encouraged to visit the ALDIS Web site to enter the PIN they recieved. Instant winners were notified immediately of the status of their entry, and everyone who entered was added to the list of potential winners for the Grand Prize: A Bose Lifestyle home audio system. Click here to view demo Goals The goals of the ALDIS Everyone's a Winner e-stakes module were as follows: Increase vendor awareness of the ALDIS Web site offering. Sell ALDIS site content as an important tool for telecom news and Ameritech products. Award contest respondents instantly with valueable prizes. Results Increase in customers: DATA PENDING Percent of direct mail recipients that participated : 9.5%