What Makes e-stakes Different? e-stakes is the only promotional device that links online and offline consumer purchase behavior. It is designed to reward loyal customers and collect demographic data on consumers who have purchased your product. The e-stakes engine is a highly flexible architecture that enables brand managers to develop modules that are completely customized around their brand. It enables the development of one-to-one relationships using personalized pages based on demographic data collected when consumers enter the contest. And, you can use the data for follow-up marketing and target market analysis. e-stakes online "miles & points" programs Online/Offline tactic Online only Brandcentric (leverages your brand) Program-centric (relies on program brand) Tied to product sales Tied to point accumulation Participation is primarily driven by offline consumer activity Participation is driven by online consumer activity Appeals to consumers' need for instant gratification Requires ongoing participation to be worthwhile Easy for consumer to participate Program is complex Participating brand enjoys full benefit of increases in revenue Participating brand often pays a per-purchase commission Marketing dollars spent on consumers who have product in hand Marketing dollars spent on consumers who may have no interest in purchasing product