e-stakes understands the value of your brand. And, we understand how much you value your loyal customers. And because e-stakes was developed by an advertising professional, e-stakes is completely brandcentric. e-stakes owns the technology and expertise required to develop successful loyalty and retention - by linking the real world and the virtual world. Our patented technology allows consumer brands to efficiently target and reward their audiences while driving product sales. e-stakes was founded in 1998 by Laurie Cairns, president of LEC LTD, a full-service advertising agency that integrates traditional and interactive media. The e-stakes engine was most recently utilized by the Chicago Transit Authority in a promotion designed to increase ridership and reward loyal users.