e-stakes is the only web sweepstakes program designed to drive offline sales and track consumer behavior. It's an instant-win promotional tactic that utilizes an on-pack device (a coupon, booklet or card tipped onto your package, display or direct mail piece) containing a PIN (Personal Identification Number). Consumers are instructed to visit your Web site to see if their PIN is the winning number. This model can be extended to support continuity programs, cross promotions and much more.